Yesterday The Chef helped me move my office from the William H. Morse State Airport, Eight Oh Two Marketing’s Bennington, Vermont headquarters, into our home office. I am late to the party, as this transition is one most of my colleagues made shortly after the pandemic changed the business landscape across the globe. It was … Continue reading Transitions: A New Professional Chapter
Digital Marketing
Advice for Job-Seeking SEO Copywriters
Yesterday I put on my professional writing cap and posted this piece over on LinkedIn. It's chock-full of advice for any SEO copywriter seeking work right now; please have a read if this describes you.
Use Descriptive Writing to Improve All Your Writing
This week I'm publishing a little piece over on LinkedIn about how mastering descriptive writing makes you a better writer overall; just follow the link.
Writing Story: A School Is a Place to Learn
The Episcopal School of Knoxville will turn 20 this coming fall, inconceivably. My 20-something kid was a kindergartner in its inaugural year, 1998. This matters to me mainly because it’s a school my ex and I founded, together with a few other families, the culmination of a mammoth effort that was about five or so … Continue reading Writing Story: A School Is a Place to Learn
Talk to Me, Dammit: A Lamentation
A wise friend once observed she could live life without ever, or at least rarely, leaving her house if she chose. She could buy groceries and other goods and have them delivered to her, arrange for her car to be serviced, set up play dates for her children, and manage countless other tasks from the … Continue reading Talk to Me, Dammit: A Lamentation
Writing with Precise Language: Why it Matters
In my professional life writing and editing copy for a digital marketing agency I read a lot of other copy floating around the ‘net. And while the volume of trendy, quippy, or just plain prosaic writing in the cyber sphere may come as no surprise to many, what surprises and disappoints me is how much … Continue reading Writing with Precise Language: Why it Matters
Learning to Write in Bits and Bytes
How many of your speech and language neurons are you willing to prune away? I write and edit wide-ranging content for a successful digital marketing content company, where we keep abreast of the latest in best practices. Maintaining high standards is important because we hand our clientele deliverables that ultimately affect their bottom lines, and … Continue reading Learning to Write in Bits and Bytes
Sycamore Stories 